Exceeding 50 billion yuan: Lingong’s brand value has continued to rise for eight consecutive years.

　　On June 22, the 18th World Brand Conference, hosted by the World Brand Lab, was grandly held in Beijing, becoming a major event where businesses came together to discuss topics related to brands, economics, and management, and to share insights into century-long strategic strategies. In the 2021 analysis report released at the conference, Lingong once again made the list for the eighth consecutive year, boasting a robust brand value of 50.366 billion yuan. Its brand value increased by 8.777 billion yuan compared to the previous year, and its market performance and brand credibility received high recognition.

　　The Chinese brand lineup selected by the World Brand Lab—based on financial analysis, consumer behavior analysis, and brand strength assessment—is widely acclaimed within the industry as the “Chinese Brand Oscars.” This time, Lingong has been honored on this list and has achieved a significant boost in brand value, fully demonstrating its extraordinary corporate strength and brand influence.

　　Demonstrating value through strength.

　　The enhancement of the brand’s value stems from consumers’ high recognition of Linong’s strong capabilities. From its beginnings in manufacturing wheel loaders to its current global footprint spanning more than 150 countries and regions, Linong has, over the past 49 years, carried forward China’s glory and dreams in equipment manufacturing, relentlessly forging ahead on the path toward becoming a leading, internationally renowned construction machinery enterprise.

　　From winning through products to winning through solutions, and from being a construction machinery manufacturer to becoming a comprehensive solution provider—guided by its core values under the brand philosophy of “Reliably Bearing Heavy Trust,” Lingong has remained down-to-earth and steadily moved forward. Today, in its production, operations, and management, Lingong has achieved automation, digitalization, networking, and intelligentization. It has also established a big-data collection and analysis platform, possessing robust capabilities in cutting-edge technologies such as big data, cloud computing, and artificial intelligence. In areas including the integration of IT and industrialization, big-data applications, and intelligent manufacturing, Lingong is already at the forefront of the industry.

　　Under the trend of intelligent manufacturing development, Lingong, from the perspective of meeting market demands and serving a broad customer base, adheres to the “craftsman spirit,” leverages its technological strengths, and continuously provides industry users with reliable, efficient, energy-saving, and safe products. Additionally, Lingong offers comprehensive construction solutions spanning the entire value chain and covering all scenarios—including integrated solutions for mining operations, urban construction, and industrial automation—thus demonstrating its strength and commitment to the growth journey of Chinese brands.

　　Using sustainability to boost development

　　“Sustainable Brands Drive Corporate Growth” is the theme of this year’s World Brand Congress. Steve Woolgar, Chairman of the World Brand Lab and Honorary Professor of Marketing at Oxford University, stated: “A brand is a nation’s image, and I hope that more people around the world will be able to understand China’s story through Chinese brands. Over the past 15 years, I’ve witnessed the rapid growth of Chinese brands—some of which have already achieved significant global influence. Sustainable development of brands should be a win-win for all business stakeholders. By implementing sustainable practices to reap long-term benefits, companies can continuously maintain their competitive edge and build even greater brand awareness.” The key to Lingong’s continued vitality—having been listed for eight consecutive years with steadily rising brand value—lies in its ability to keep pace with the industry’s shift toward sustainable energy.

　　The ultimate vision for our products is to create the future, and innovation is the cornerstone of this vision. In recent years, Lingong has consistently pursued an innovation-driven strategy and embraced green development in the product arena, striving to make significant contributions to the rapid and healthy growth of the new-energy construction machinery industry. Driven by “innovation” and grounded in “reliability,” Lingong has now successfully launched a series of electrified products, including the E660F-Ex all-electric excavator, the zero-emission, all-electric mining truck MTE86, and the all-electric aerial work platform. These products not only embody Lingong’s longstanding commitment to high quality, outstanding performance, and exceptional efficiency, but also reflect Lingong’s grand vision for the future of intelligent construction operations.

　　From focusing on equipment to putting people first, in 2013, Lingong creatively launched an industry-wide public welfare initiative of large scale and broad influence—the “Good Driver” program. This initiative pioneered a brand-new model for industry-wide public welfare efforts, helping tens of thousands of operators achieve career advancement. The program has reached deep into old revolutionary base areas and impoverished regions, providing guidance on employment opportunities and pathways to prosperity. Lingong has always remained true to its original aspiration, upheld its commitment to public welfare, continuously innovated and upgraded its initiatives, and gradually become a leading example of corporate social responsibility in China’s construction machinery industry. In 2021, the “Good Driver” program entered its ninth year, raising the banner of low carbon development high and promoting the concepts of energy conservation, emission reduction, and a low-carbon lifestyle. It encourages participants to enhance their skills in order to reduce fuel consumption and cut emissions. At the same time, Lingong once again partnered with the World Wildlife Fund and officially joined the “Corporate Climate Action Community.”

　　For years, Shandong Lingong has consistently demonstrated a highly exemplary path of public welfare through care and responsibility, aligning closely with the goals of peaking carbon emissions and achieving carbon neutrality, firmly laying the foundation for sustainable development, and thereby continuously enhancing its brand value.

　　This nomination is a significant recognition of Linggong’s influence and brand awareness within the industry, while also setting higher expectations for Linggong’s future market development. Faced with a rapidly changing market environment, Linggong will remain true to its original aspirations and forge ahead with determination. By adopting an international perspective, Linggong will continue to drive brand growth, earnestly shoulder the responsibility of manufacturing and developing critical national equipment, and contribute Linggong’s strength to accelerating the rapid advancement and sustainable development of China’s construction machinery industry.

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